Understanding the Context: 2025 Tariff Updates
In April 2025, new federal tariffs were implemented on imported electric bicycle components as part of broader trade policy adjustments. These changes directly impact the cost structure of e-bike manufacturers relying on globally sourced parts. At PUCKIPUPPY, we’ve always prioritized transparency, and we want to explain how this affects you.
Our Efforts to Minimize Disruptions
Over the past year, we’ve taken proactive steps to mitigate rising costs:
1. Supply Chain Diversification: Partnered with additional suppliers to reduce dependency on tariff-affected regions.
2. Operational Efficiency: Streamlined production workflows to offset increased material expenses.
3. Cost Absorption: Until now, we absorbed a significant portion of tariff-related increases to maintain stable pricing.
Despite all efforts, the scale of the 2025 tariff changes has made some price adjustments necessary—a decision we didn’t make lightly.
What Changes on April 14, 2025
1. Price Adjustments: All models will see increases, reflecting tariff-driven cost pressures.
2. Unchanged Promises:
· Rigorous quality control standards
· Free shipping within the contiguous U.S.
· Industry-leading 2-year limited warranty
Your Opportunity to Act
Until April 13 at 11:59 PM PT:
· Secure current pricing with no deposit required
· Flexible payment plans (0% APR financing available)
Why This Isn’t a Marketing Tactic
We recognize price changes strain trust. To clarify:
· No artificial scarcity: Inventory levels remain healthy.
· No exaggerated claims: These adjustments align with verified trade cost projections.
A Message to Our Community
“We didn’t enter this industry to raise prices. Our mission remains making sustainable transportation accessible. While recent tariff policy shifts constrain short-term options, we’re reinvesting every dollar into long-term solutions that deliver exceptional value through our products and integrated experiences.”
– PUCKIPUPPY Leadership Team
